Instagram Stories is here to revolutionize the New York City real estate market.

Real estate brokers are generally quick to take up new technologies as a marketing opportunity to increase exposure and build brand. The latest innovation that will positively contribute to this trend is the release of Instagram Stories. If you haven't heard about it yet, you definitely will very soon. Instagram Stories is still in its infancy and its many uses are still being discovered. From a New York City real estate market perspective, Instagram Stories has the potential to be an absolute game changer.

What is Instagram Stories?

The easiest way to describe it is to compare it to Snapchat. Essentially, users can record snippets of video and add text and other visuals. Then users can share this video, and the Instagram Story will stay on the user's Instagram feed for a total of 24 hours. After the 24 hour period, the Instagram Story will disappear.

While it may be easy to discount and think that Instagram Stories will just be another platform to share funny and cute cat videos, there are some powerful implications for this tool within the New York City real estate market. Here are the numerous reasons why Instagram Stories will have such a positive impact on the New York City real estate:

1. Instagram Stories enables discoverability of properties currently being marketed in the New York City real estate market.

Tech-forward real estate brokers have already been building their social media brand for quite some time. With Instagram Stories, this enables brokers to share their exclusives in a new, dynamic fashion with high engagement from the users watching Instagram Stories. With technology always evolving, having engaging touch-points with an audience is key. Instagram Stories helps prevent audience fatigue by allowing New York City real estate brokers to really bring to life their listings in a way that has never been seen before.

2. Instagram Stories allows New York City real estate brokers to centralize their audience for 24-hour ephemeral social media marketing.

Some brokers may have used Snapchat to connect with a different audience than they would connect with on Instagram. Now that Instagram has bridged the gap between itself and Snapchat through the release of Instagram Stories, it will be an opportunity to consolidate their audiences onto one platform. With greater focus on a single platform, the content will become richer and more dynamic, thereby helping their audiences be less fragmented. From a New York City real estate perspective, Instagram Stories will be powerful in keeping audiences tuned into a single platform, and thereby stay more focused and engaged.

3. Instagram Stories is a powerful tool for real estate brokers to share their unique perspective on the New York City real estate market.

The saying has always been that a picture is worth a thousand words. With Instagram Stories, this paradigm is ready to be shifted. With only a few seconds to speak, Instagram Stories will give New York City real estate brokers a new voice with which to share their perspective. We are already thinking about all the opportunities:

New York City real estate market insights
New York City real estate market quarterly outlook
Q&A with clients
Frequently asked questions about the New York City real estate market
Advice for first-time homebuyers

4. Instagram Stories will help people explore different neighborhoods across New York City.

Many brokers in the New York City real estate market are experts in specific neighborhoods. This neighborhood expertise will enable them to share their perspective on their respective neighborhood(s) with great authenticity and voice. By being able to capture snippets of video, provide visual cues and add their own voice, brokers will be able to double down on their efforts of educating people about specific neighborhoods within New York City.

5. Instagram Stories will enable brokers to engage with existing clients while also giving them the opportunity to meet new clients that are looking to get involved in the New York City real estate market.

With high levels of engagement, Instagram Stories will allow brokers to connect with existing and new clients in a unique way. A broker is not always just going to represent a listing. In many cases they will be representing buyers as well, and Instagram Stories will give New York City real estate brokers a new opportunity to strengthen existing relationships while also building new ones.

It becomes clear that Instagram Stories is truly revolutionary and will positively impact the experience that clients have with the New York City real estate market.

At Blooming Sky, we have already been using Instagram Stories to share stories about neighborhoods across New York City, while also giving exposure to our exclusive listings.

At Blooming Sky we're looking for ways to use rapidly evolving technology to benefit our clients, both on purchases and sales. With the of your smartphones, we bring the New York City real estate market to your fingertips. Make sure to follow us on Instagram. Our handle is @bloomingskynyc.